The Contrarian Effect
Why It Pays (big) to Take Typical Sales Advice and Do the OppositeBook - 2008
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008
Branch Call Number: HF5438.25 .P673 2008
Characteristics: x, 165 p. ; 19 cm