Key Concepts in MarketingBook - 2004
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
Publisher: Houndmills, Basingstoke, Hampshire : New York : Palgrave Macmillan, 2004
Branch Call Number: HF5412 .S88 2004
Characteristics: ix, 310 p. : ill. ; 22 cm
Uniform Title: Marketing